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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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This week’s article provides insights to the readers about the various measures which can be taken to ensure that the performance of employees can be driven and enhanced. The balanced scorecard has be...

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Key variables that define a company's success are the actions it puts in place to gain a competitive edge. Among them are promotion, commerce, and client care. Critical to gaining an edge in the marke...

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A quote that I found interesting stated was " I cherish every moment on stage with the lights in your face, being surrounded by the music, perfomrng for an audience and hearing their applause", Ritten...

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Week 4 Company and Industry Analysis

Week 4 Company and Industry Analysis

Q This week, we're going to conduct a company and industry analysis. For your company, identify the following: Strengths and weaknesses with critical success factors (Internal Environment Assessment) Opportunities and threats (External Environment Assessment) Porter's Five Force Analysis (industry environment assessment) Gap analysis (relative size and origin) Review the following resource as you prepare the Gap Analysis:

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Starbucks can be considered as the biggest and famous coffee house chain in the entire world ("Starbucks Coffee Company", 2020). Strengths Weaknesses • A very strong brand name • Unique products • Different product and variation • Shops are located in easily accessible places • A strong global supply chain • Suggestion boxes in every Starbucks store • Lack of adaptation of local culture • Premium pricing of products • Lack of uniqueness in every store