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Week 4 Company and Industry Analysis

Week 4 Company and Industry Analysis

Q This week, we're going to conduct a company and industry analysis. For your company, identify the following: Strengths and weaknesses with critical success factors (Internal Environment Assessment) Opportunities and threats (External Environment Assessment) Porter's Five Force Analysis (industry environment assessment) Gap analysis (relative size and origin) Review the following resource as you prepare the Gap Analysis:

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Starbucks can be considered as the biggest and famous coffee house chain in the entire world ("Starbucks Coffee Company", 2020). Strengths Weaknesses • A very strong brand name • Unique products • Different product and variation • Shops are located in easily accessible places • A strong global supply chain • Suggestion boxes in every Starbucks store • Lack of adaptation of local culture • Premium pricing of products • Lack of uniqueness in every store